Post Format: Quote


‚The theme of the year for both readers and advertisers is digital transformation — what technologies, practices and talent must businesses adopt in order to be a true digital business? In addition, other key themes from a B2B reader perspective are cybersecurity, the app economy, Internet of Things, CIO-CMO relationship, rise of LOB and tech decision making, robotics, artificial intelligence, 3D printing and growth. From a core tech perspective cloud, social, mobile, analytics and security continue to dominate the conversation.‘

Michael Friedenberg

IDG CEO Michael Friedenberg auf die Frage, welche Themen für die Nutzer der IDG Medienmarken sowie für Werbetreibende im Moment relevant sind.